The retailer is among the first major brands to release its Christmas advert this year
The Debenhams advert will begin airing on TV and online this week, signalling the beginning of Britain’s festive ad season.
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Debenhams
Debenhams has made a head-start on the festive season by unveiling its star-studded Christmas advert nearly two months before the big day.
The high-energy 40-second advert, titled “Debenhams Delivered”, says that it’s “never too soon” for Christmas.
It opens with a tired mum watching her neighbours begin their festive decorations before the street bursts into a full-blown Christmas parade.
Olivia Attwood, dressed as a glittering ringmaster in a sequined top hat and jacket, turns to the camera and declares: “Too soon, never!”
The Love Island star reportedly received a six-figure sum for her appearance in the campaign.
Judi Love waving from a giant shoe.
Picture:
Debenhams
Judi Love is then seen waving from a giant shoe, beaming in a pink mini dress as she glides past stunned onlookers.
Peter Crouch appears moments later, wearing a white suit with huge angel wings as he towers above a pile of Christmas gifts, shouting: “Come on Christmas, let’s have it!”
It’s the second year running the department store has enlisted celebrity power for its festive advert. Last year’s campaign, titled “Duh, Debenhams”, featured Liz Hurley.
Debenhams Group chief executive Dan Finley said: “This year’s ‘Debenhams Delivered’ campaign captures the moment when the magic of Christmas quite literally lands on your doorstep.
“At its heart, it’s about connection – bringing people together through joy, laughter and the ease of finding everything you need in one place.”
It leans into the message that it’s “never too soon” for Christmas.
Picture:
Debenhams
The retailer is among the first major brands to release its Christmas advert this year, with other high-profile campaigns, including John Lewis’s, expected to follow in the coming days.
John Lewis is reportedly taking a new approach for 2025, creating separate standalone adverts for its own stores and Waitrose rather than a combined campaign.
Industry figures suggest festive advertising spend will rise 7.3% this year, according to data from WARC and the Advertising Association, as brands attempt to lift consumer spirits ahead of the crucial retail period.
Advertising Association chief executive Stephen Woodford said: “The Christmas advertising season is the key time for brands to inspire shoppers and win share in this critical retail period.
“Our Advertising Pays 2025 report shows every £1 spent on advertising returns £4.11 in profit for medium to large businesses.”
The Debenhams advert will begin airing on TV and online this week — officially signalling the start of Britain’s festive ad season, even if most shoppers haven’t yet bought their mince pies.
