Jelly Roll is ready to call customer service after an awkward experience at a high-end store.
LAS VEGAS, NEVADA – SEPTEMBER 19: (FOR EDITORIAL USE ONLY) Jelly Roll poses in the Broadcast room during the 2025 iHeartRadio Music Festival at T-Mobile Arena on September 19, 2025 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images for iHeartRadio)
The rapper shared the incident on his Instagram stories, which took place at a Louis Vuitton store in Sydney, Australia.
“Hey man, The Louis Vuitton in Sydney legitimately just treated us like we were finna come in and rob that place,” he said with a laugh.
He continued, “I have never been looked at more like a crim[inal]— Listen, the last time I was looked at like a criminal this bad, I was an actual criminal this bad.”
LAS VEGAS, NEVADA – SEPTEMBER 19: (FOR EDITORIAL USE ONLY) Jelly Roll performs onstage during the 2025 iHeartRadio Music Festival at T-Mobile Arena on September 19, 2025 in Las Vegas, Nevada. (Photo by Kevin Winter/Getty Images for iHeartRadio)
No word from Louis Vuitton on what went down.
Jelly Roll hasn’t been shy about his actual criminal past since his rise to fame.
The “Son of a Sinner” singer has been to jail around 40 times, per People, for various drug charges.
That criminal record prevented him from touring internationally until recently.
NEW ORLEANS, LOUISIANA – FEBRUARY 07: Jelly Roll performs on stage at EA Sports presents The Madden Bowl at Orpheum Theater on February 07, 2025 in New Orleans, Louisiana. (Photo by Kaitlyn Morris/Getty Images)
In a conversation in Interview Magazine with Jon Bon Jovi last year, Jelly Roll said, “I’m so excited [to perform outside the United States]. We’re figuring out the final pieces of some legal puzzles for me to get overseas.”
He continued, “It’s funny, America has finally agreed to let me leave and give me a passport, but some countries won’t let me come because of my felonies. We’re working on that. I think it’s going to work in my favor.”
Jelly Roll performs onstage at the 60th Academy Of Country Music Awards held at the Ford Center at The Star on May 08, 2025 in Frisco, Texas. (Photo by Rich Polk/Penske Media via Getty Images)
Jelly Roll takes his history with the law seriously too, never downplaying the seriousness of it.
“I never want to overlook the fact that it was a heinous crime,” he told Billboard in 2023 of his arrest for aggravated robbery at 16. “This is a grown man looking back at a 16-year-old kid that made the worst decision that he could have made in life and people could have got hurt and, by the grace of God, thankfully, nobody did.”
