Warriors’ Curry, Under Armour ending partnership

Golden State Warriors star Stephen Curry and Under Armour are parting ways and ending their long-standing partnership, the sides announced Thursday.

Curry’s standalone endeavor, Curry Brand, will move forward independently. His shoes will release as planned through Under Armour during 2026, but he is now entering sneaker free agency.

Curry left Nike and signed with Under Armour in 2013, several years into his NBA career but before his rise into an MVP and global celebrity.

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“Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe,” Curry said in a news release. “I’ll always be grateful for that.”

Curry went on to write: “What Curry Brand stands for, what I stand for and my commitment to that mission will never change. It’s only growing stronger. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”

Curry is expected to have freedom to wear other brands over the next year and pursue new partnership deals, sources told ESPN’s Shams Charania. Nike is one of several apparel companies who have shown an interest in setting up an upcoming meeting with Curry to discuss a possible partnership, sources said.

On Friday in San Antonio, in his first arena appearance since the split with Under Armour was announced, Curry wore black and white Nike sneakers during pregame warmups. The sneakers were the Kobe 6 Protro Mambacita edition.

Curry has been privately working out in Kobe sneakers recently, sources said.