Greggs has launched a new store format, called “Bitesize Greggs”.
The new, smaller shops enable the company to offer a range of products to more customers in high-footfall, prime locations which are constrained by space.
The first “Bitesize Greggs” opened in Sevenoaks railway station on 7 November, creating 10 new jobs in the local area.
Operating with a smaller footprint, the format offers a tailored range of best-selling customer favourites, from sausage rolls and steak bakes to sweet treats and Fairtrade hot drinks.
The retailer is set to open a small number of “Bitesize Greggs,” in which it will assess consumer behaviour and operational efficiencies in the new fit outs.
The format will see Greggs enter more prime locations – mostly consisting of travel hubs – many of which were previously out of reach due to the size required for traditional Greggs shops.
“Bitesize Greggs” are set to be rolled out alongside more traditional, larger Greggs shops in line with the company’s growth plans.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
After Sevenoaks, the next “Bitesize Greggs” shops will open in December in Dartford Station, Kent and Cheshire Oaks, with additional openings to follow.
Greggs property director Tony Rowson said: “We’re excited to announce the launch of our ‘Bitesize Greggs’ concept.
“This small but mighty new format will allow us to reach more customers on the go from compact units, whilst still offering a selection of our best-selling products.
“The rollout of ‘Bitesize Greggs’, initially on a trial basis, will support our broader estate growth plans.”
The news comes after Greggs unveiled its first ever pub in September, in collaboration with department store Fenwick.
The Golden Flake Tavern, which opened on 27 September, is based within the flagship Fenwick Newcastle store.
