Thanksgiving-related retail activity increased this week, reflected in higher ad totals and a notable rise in the share of vegetable promotions. Cranberries in 12-oz bags, sweet potatoes sold by the pound, and celery bunches were the most advertised items. Collards, asparagus, baby carrots, green beans, Brussels sprouts, and hard squashes made up the remainder of the top 10 vegetables.
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Among fruits, the most frequently advertised items were Granny Smith apples, pineapples, tangerines, grapes, pomegranates, Bartlett pears, and berries. Yellow onions and Russet potatoes led their respective categories. Seasonal demand also contributed to a sharp increase in ornamental listings, with poinsettias dominating those sections.
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Total ad volume reached 331,456, an increase of 17 per cent from last week’s 282,460. For the same week in the previous year, the total was 322,192, 3 per cent lower than this week. The distribution by commodity group was: fruit 149,876 (45 per cent), onions and potatoes 33,974 (10 per cent), vegetables 137,914 (42 per cent), herbs 1,001, ornamentals 5,243, hemp 2,470, and honey 1,979. Ads for organic produce totalled 30,152, representing 9 per cent of all advertisements.
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Prices for heavily advertised items (3,000 or more ads) showed mixed trends compared with the same week last year. Pineapples (each) recorded an 11 per cent increase. Bartlett pears (per lb) declined by 22 per cent, and red seedless grapes (per lb) fell by 13 per cent. In the onions and potatoes category, yellow onions (3 lb bag) increased by 12 per cent, while Russet potatoes (10 lb bag) decreased by 11 per cent. Among vegetables, baby carrots (1 lb bag) increased by 10 per cent. No major decreases were recorded.
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