Amazon Black Friday 2025 Deals: The Best Sales Happening Right Now

Black Friday is officially here, and Amazon is one of the best places to keep an eye on right now — the retailer is currently hosting hundreds of notable deals during its massive Black Friday Week sale. You’ll find deals on tech, kitchen appliances, beauty essentials and more, many of which run through Cyber Monday.

I’ve covered sales and deals as an editor for NBC Select for five years, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best Black Friday deals at Amazon — each one I recommend below is highly rated and 20% off or more. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months or the lowest price ever. I’ll frequently update this list throughout Black Friday.

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Best Amazon Black Friday deals

Lowest price ever

The Apple AirPods 4, currently at their lowest price ever, feature active noise cancellation (the version without ANC is also on sale) and a semi-open ear design, so you can hear sounds around you more clearly than with traditional earbuds. Like the previous AirPods versions, you can control audio and calls by pinching the stem of either earbud.

Use this smart plug to control gadgets around your home like air purifiers, fans and more using voice commands or the Alexa app. The plug fits into any standard outlet and is compact enough to free your second outlet. (Ed’s note: This product was the same price during October Prime Day, but we still consider this a good deal.

Lowest price ever

Instantly showcase your favorite photos using the Skylight Frame, which has a 10-inch touchscreen display. Connect the digital frame to WiFi and share photos directly from your smartphone using its companion app (your loved ones can upload their photos, too).

Lowest price ever

The Oura Ring 4, the latest version of the brand’s smart ring, tracks multiple health metrics, including heart rate, sleep stages, stress levels, body temperature and blood oxygen. It also automatically detects and logs exercises like walking and running, and you can manually record the start and end of any workout via the Oura app.

Lowest price ever

The Hatch Restore 3 sunrise alarm clock gently wakes you up, moving from red to orange to white colors before your alarm sounds to simulate a sunrise. “I’m more likely to sleep through the night now since I’m not anticipating being startled awake [by my alarm clock],” says NBC Select reporter Zoe Malin, who tested and reviewed the Hatch Restore 2. You can also use it as a sound machine or a bedside light to help you wind down, plus you can customize your sleep and wake up routine, play sounds, adjust light and more using the companion app. You can opt for a Hatch+ Subscription, which gives you new sleep sounds, bedtime stories and more.

This anti-frizz spray helps minimize heat damage and leaves hair looking glossy and smooth after styling, according to the brand. I use this product regularly before styling my hair because it doesn’t weigh it down and smells great. The brand recommends evenly distributing the product through damp hair and blow-drying afterward.

I love taking my Samsonite Freeform luggage on longer trips because it’s extremely durable and easy to maneuver through airports and overseas. This two-piece hardshell set comes with a carry-on suitcase and large checked luggage. Each suitcase is expandable and has a three-dial combination lock to keep your items secure.

Go hands free to watch movies, sports and more by attaching this phone holder to your plane’s tray table. It’s compatible with most phone sizes, and it rotates 360 degrees vertically and horizontally. You can also tilt it to accommodate different viewing angles.

The newest Kindle model has 32GB of storage and lets you access millions of titles. The 7-inch display prevents glare and automatically adjusts lighting, so you can read at night or in bright sunlight, according to the brand. It’s water-resistant, has a thin design and a single charge lasts up to 12 weeks, according to Amazon. (Ed’s note: This product was the same price during October Prime Day, but we still consider this a good deal.)

This moisturizer is a favorite among our NBC Select editors and earned the No. 3 spot on our list of 100 best moisturizers. It’s fragrance- and oil-free (so it’s gentle for those with sensitive skin), plus it’s noncomedogenic, which means it won’t clog your pores.

Lowest price ever

NBC Select reporter Harry Rabinowitz considers these over-ear headphones the best from Sony because they have excellent sound quality, powerful active noise cancellation and responsive touch controls. They have up to 30 hours of battery life and you can connect them via Bluetooth to up to two devices at once.

The viral Ninja Creami is the easiest way to make your favorite ice cream at home. You can turn almost any liquid into a frozen treat using this machine: it has seven programs to help you make ice cream, sorbet, gelato, milkshakes, smoothie bowls and lite ice cream. Plus, you can customize your mixture using the mix-in feature, which lets you control how much of each ingredient you want to add. Your frozen treats take just a few minutes to make, plus a couple of hours of freezing beforehand.

Kids can use this set of 32 multicolored magnetic blocks to make 3D and 2D structures. They come in square and triangular shapes, and all pieces are compatible with other Magna-Tiles sets.

Lowest price ever

The cream has collagen to help firm and plumpen your skin, as well as moisturizing ingredients like niacinamide, squalane and hyaluronic acid. Apply a quarter-sized amount in the morning and at night to your face, neck and chest, according to the brand.

This KitchenAid stand mixer is hands-down my favorite item for all of my baking needs (while cutting my prep time in half). It has 10 speed settings and its top tilts upward, which makes it easier to add ingredients. It comes with multiple attachments, including a paddle, dough hook, wire whisk and a pouring shield to prevent flour from spilling everywhere.

This expert-recommended carpet cleaner is an NBC Select editor-favorite for removing deep stains from carpets, upholstery, car interiors and more. It has a spray-and-suction mechanism, plus it comes with attachments like a stain trapper for pet messes and a self-cleaning hose to rinse it out after each use.

Lowest price ever

One of our favorite blow dryer brushes, the Dyson Airwrap, is currently at its lowest price ever. The viral hair tool comes with six attachments to help dry, straighten and curl your hair. The airflow temperature also automatically adjusts to prevent heat damage while you style it, according to the brand. It comes with a storage case to take it on the go, too.

This Cosrx serum, one of our favorite facial essences, has snail mucin to hydrate the skin and address fine lines, according to the brand. It’s lightweight and suitable for all skin types, too.

Lowest price ever

This massage gun is one of my most-used items in my house — I love to use it after long days at work and for recovery after a workout. It’s compact enough for you to take it anywhere, it has three massaging speeds and comes with three head attachments.

Forget about messy cables and cords — this portable charger is compact enough to fit in your purse, travel pouch and pocket, and has a USB-C connector (compatible with the iPhone 15 and later versions), which folds down for easy storage. The device also comes in a Lightning port version, which is also on sale.

Best Amazon Black Friday sales

Here are the best Black Friday sales at Amazon to know about. Keep in mind, not every item from a brand is discounted as described below.

Best Black Friday tech sales

1. 20% off Apple Watch SE 3
2. 25% off Apple 2025 MacBook Air 13-inch Laptop
3. 76% off PlayStation DualSense Wireless Controller
4. 48% off Samsung Galaxy Watch 7
5. 51% off Beats Studio Pro
6. Up to 60% off JBL tech
7. Up to 50% off Belkin tech accessories
8. 25% off She’s Birdie 3.0 Personal Safety Alarm

Best Black Friday beauty and wellness sales

1. 35% off Crest 3D Whitestrips Professional Effects
2. Up to 30% off Clinique skin care
3. Up to 40% off Briogeo hair care
4. Up to 20% off Necessaire skin care
5. Up to 25% off Hero Cosmetics
6. Up to 30% off Sol de Janeiro
7. Up to 44% off Kitsch hair and skin care
8. Up to 30% off Tangle Teezer brushes

Best Black Friday home and kitchen sales

1. Up to 40% off Dyson vacuums, air purifiers, hair tools and more
2. 22% off Skylight Calendar
3. 55% off Keurig K-Express
4. 35% off Moccamaster KBGV Select Coffee Maker
5. 33% off Energizer AA Batteries (32-Count)
6. Up to 52% off Dash kitchen items
7. Up to 50% off Ring home security cameras
8. 44% off SodaStream Terra Sparkling Water Maker Value Bundle
9. Up to 30% off Blueland home essentials
10. Up to 50% off Maison Margiela candles, fragrances and more

Best apparel and footwear sales

1. Up to 65% off Levi’s
2. Up to 54% off Lands’ End
3. Up to 40% off Carhartt
4. Up to 30% off Bogg bags

Best travel sales

1. 50% off LifeStraw Personal Water Filter
2. Up to 30% off Yeti products
3. Up to 36% off Owala water bottles
4. Up to 43% off Bagsmart travel accessories

Best Black Friday sales at other retailers

1. Walmart: Up to 50% off site- and store-wide, plus get 50% off a Walmart+ membership
2. Target: Up to 50% off sitewide through Dec. 24 with new deals dropping every Sunday
3. Best Buy: Up to 50% off online and in stores, with new limited-time deals constantly added
4. Wayfair: Up to 80% off sitewide, plus free shipping
5. Home Depot: Shop discounts site- and store-wide through Dec. 3
6. Lowe’s: Up to 50% off major appliances, plus an additional 25% off when you bundle major appliances
7. Nordstrom: Up to 60% off select styles through Nov. 28
8. Macy’s: Up to 60% off apparel, accessories, home decor and more
9. Hoka: Up to 20% off all styles for Hoka members (free to sign up) through Dec. 1
10. Beis: Up to 30% off sitewide
11. Saks Fifth Avenue: Up to 70% off through Dec. 3
12. Ulta: Up to 50% off beauty items through Nov. 29
13. Etsy: Up to 60% off original gifts and decor through Dec. 2
14. Anthropologie: Up to 20% off sitewide, plus 40% off sale
15. Quince: Up to 30% off select styles
16. Away: Up to 25% off sitewide, plus 10% off when you spend $750
17. The North Face: Up to 30% off holiday items through Dec. 1
18. New Balance: Up to 40% off through Dec. 3
19. Goldbelly: Up to 20% off sitewide using code BITEWIDE20 through Dec. 1
20. DSW: Up to 30% off footwear using code BLACKFRIDAY
21. Alo Yoga: Up to 30% off beauty and wellness items

How I found the best Amazon Black Friday deals

All of my recommendations above are based on NBC Select’s previous coverage and reporting, including products the NBC Select staff tested firsthand. I vetted each deal to make sure it’s 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to prioritize highlighting products that are at their lowest price in at least three months or the lowest price ever.

I also wrote about every deal in this article and worked with NBC Select editors to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices. For more information on our editorial team and how we choose products, check out this page.

Why trust NBC Select?

I’m an updates editor at NBC Select who has covered deals and sales for five years. I also cover topics like beauty, wellness and pets. Prior to Black Friday, I sorted through thousands of Amazon sales to find worthwhile discounts you should know about.

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