Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later
SAN JOSE, Calif. — December 2, 2025 —Today, Adobe (Nasdaq:ADBE) released online shopping data for the 2025 holiday season covering Cyber Week, the five-day shopping period from Thanksgiving through Black Friday and Cyber Monday. Based on Adobe Analytics data, the report provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is relied upon by the majority of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.
Consumers spent a total of $14.25 billion online for Cyber Monday, up 7.1% YoY, and above Adobe’s initial projection of $14.2 billion (up 6.3% YoY). In the peak hours of 8 pm to 10 pm, consumers spent $16 million every minute. Cyber Monday remains the biggest online shopping day of all time, as shoppers took advantage of competitive discounts in categories such as electronics (peaking at 31% off listed price), toys (28%), apparel (25%), computers (23%), television (22%), furniture (19%), appliances (19%), and sporting goods (17%).
Deals are expected to linger in the days ahead. After Cyber Week, discounts will come down from their peaks, but shoppers can still find great bargains through the first week of December in toys (peaking at 23% off listed price), computers (20%), electronics (19%), televisions (19%), apparel (18%), sporting goods (15%), appliances (15%), and furniture (15%).
Cyber Week (the 5-day period from Thanksgiving to Cyber Monday) brought in $44.2 billion online overall (up 7.7% YoY), bolstered by record spend online during Black Friday ($11.8 billion, up 9.1% YoY). This is now the second holiday season in a row where Black Friday growth outpaced Cyber Monday (2024: Cyber Monday up 7.3% YoY, Black Friday up 10.2% YoY), as shoppers embraced early, competitive deals. Earlier deals drove record spending over the weekend as well (Nov. 29 and Nov. 30) at $11.8 billion (up 8.7% YoY) and Thanksgiving at $6.4 billion (up 5.3% YoY).
After a strong Cyber Week showing, Adobe expects the full 2025 holiday season (Nov. 1 to Dec. 31) to hit $253.4 billion online, up 5.3% YoY.
