The Calgary-based nonprofit has been operating in the city since 1996. It works on a referral basis with more than 50 social service organizations in the Calgary area to supply winter outerwear, including boots, jackets, gloves, socks, sweaters, and blankets.
Donations for the Project Warmth Society of Alberta can be made at any Calgary fire station. (Courtesy: Connor O’Donovan/The Weather Network)
Clients include those experiencing homelessness, new Canadians, those struggling with substance use issues, and lower-income families as well.
Bentley says she’s only seen an increase in demand over her four years with the organization. And, with cost-of-living challenges still omnipresent, she expects challenges to continue with both supply and demand.
The Project Warmth society helped more than 580 individuals this past October, a figure that will “exponentially increase” as the coldest months arrive. In December 2024, the charity helped more than 1000 people in Calgary. Bentley expects to serve ever more people this December.
She says especially in-demand items include women’s XL jackets and youth outerwear.
