Milana Vayntrub, Known as AT&T Commercial Star Lily, Turns Harassment Into $500K Charity Win

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Can’t blame her for turning the male gaze into money — for good.

Milana Vayntrub, best known AT&T’s Lily, says she’s finally taking her power back after years of online harassment about her body — and she’s doing it in a way no one expected.

On Wednesday, December 10, Vayntrub, 38, revealed in a tongue-in-cheek fundraising platform where followers donate to causes she selects in exchange for playful — never explicit — photos.

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Her first two campaigns brought in more than half a million dollars for families affected by California’s Eaton Canyon fire and disabled individuals in need.

“I know my body will tell me if something is morally misaligned,” she said, explaining why OnlyFans-style content never appealed to her, but philanthropy did.

The actress, who endured years of “unwelcome attention” and sexualized comments while starring in AT&T commercials, says this project has flipped that dynamic entirely.

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“It’s changed from objectification to collaboration,” she explained. “The main difference is consent.”

Calling the initiative “the best thing I’ve ever been part of,” Vayntrub says she’s already gearing up for her next fundraising mission, asking fans which cause she should tackle next.