TikTokers are helping put the centuries-old Hull Fair on the global map. One senior official at the city council describes the power they hold as “amazing”, while a TikToker followed by millions says honest and relatable content is key to their success.
Characters such as Kalani Ghost Hunter, Redheadresidence and PT Vlogs UK all paid a visit this year and received thousands – in some cases millions – of views for their content.
Followers saw their idols tuck into delicacies such as foot-long fries, chat with locals and sample some of the hair-raising rides.
The annual event, which attracts about half-a-million thrill-seekers each year, wrapped up its 731st year last weekend – and Helen Thackeray, events and sports ground safety manager at Hull City Council, is left in no doubt as to the role played by social media.
“The reach that social media influencers have got and the power they’re able to generate through that is amazing,” she says.
“The distance that people are travelling to the fair is growing without a doubt.”
