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Walmart is gearing up for a two-wave Black Friday event in 2025 that begins early in November and spans into the traditional post-Thanksgiving week.
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The retailer is continuing its strategy of offering online first, then in-store deals, with special early access for Walmart+ members ahead of the general public.
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Shoppers can expect deep discounts across categories — especially electronics, home goods, toys and more — with “special-buy” items that sell out quickly
Halloween is still a few days away, but Walmart is already making plans for Black Friday. The retailer has signalled that its 2025 Black Friday setup will look familiar — but still evolving.
According to the company, the key features are:
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Dual-wave structure: Based on prior years, one wave will start in early November (online first, then stores), followed by the main Black Friday week wave closer to Thanksgiving.
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Early access for members: Walmart+ members are likely to receive an early access window (sometimes several hours ahead) before deals open to everyone else.
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Online before in-store: Walmart continues to prioritize its website/app for the initial deal drop, with physical stores opening up in-store at a later time (often early morning local time).
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Wide product categories: Electronics (TVs, laptops, tablets, smartphones), home appliances, toys, and gift-type items figure heavily in the ad scans and predictions.
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Limited “special buy” inventory: Some of the steepest discounts will be for limited-quantity items, so timing and having a plan will matter.
For shoppers, that means preparation is key: know what you’re after, set alerts (if Walmart offers them), consider joining Walmart+ if you don’t already, and check both online and store timing to get the jump on hot items.
“For years, Walmart has owned Black Friday — and this year we’re proving why. We’re dropping up to 60% off top brands and offering thousands of deals under $20, making it clear: nobody does low prices like we do,” said John Furner, president and CEO, Walmart U.S. “Just like our Thanksgiving Meal Basket we’re leading on convenience and rewriting what value looks like, helping customers have their best, brightest and most budget-friendly holiday yet.”
Three events
Walmart plans three promotional events for Black Friday. The first is November 14–16, available online and in stores. Walmart+ members get five hours early access online beginning Nov. 13 at 7 p.m. ET.
The second promotional event is November 25–30. November 25-27 will be an online sale only. November 28-30 will offer sales both online and in stores. Walmart+ members get five hours of early access online beginning Nov. 24 at 7 p.m. ET
The third event is Cyber Monday, December 1, an online-only promotion. Walmart+ members get five hours early access online beginning Nov. 30 at 7 p.m. ET
A sneak peek
Walmart has promised thousands of deals during all three promotions and has unwrapped a few early deals — here’s a peek at what’s coming:
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98” TCL QLED 4K Google TV – Was $1,798.00, Event Price $998.00
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Barbie Malibu Travel Playset – Was $21.88, Event Price $12.00
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Calvin Klein Obsession 3 Perfume – Was $97.00, Event Price $31.50
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Cate & Chloe Lauren 18k White Gold Plated 22mm Hoop Earrings with Swarovski Crystals – Was $130.00, Event Price $15.99
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Cozy Haven Faux Fur Throw Blanket – Special Buy, Event Price $13.00
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Cricut Explore 3 Bundle – Was $410.00, Event Price $197.99
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Dreo 1500W Portable Space Heater – Was $99.99, Event Price $38.99
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Dyson V12 Detect Slim Cordless Vacuum Cleaner – Was $729.00, Event Price $399.99
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Ford 24V Ride-on – Was $599.99, Event Price $299.99
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Goodyear Reliant All-Season Tire (entire line) – Event offer $30 off per tire
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Govee 65” LED Lights – Was $99.00, Event Price $69.99
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Keurig Iced Essentials – Was $79.00, Event Price $44.97
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KONG Classic Stuffable Dog Chew Toy, Medium – Was $13.99, Event Price $11.96
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L’ange Hair Styler – Was $119.00, Event Price $48.30
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LEGO Speed Champions 2-pack – Was $44.98, Event Price $25.00
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Melissa & Doug Chunky Puzzles – Was $13.99, Event Price $7.00
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Men’s & Women’s Levi’s Signature Denim – Was $24.98, Event Price $15.00
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My Texas House Glitter Trees (set of 3) – Was $159.66, Event Price $78.00
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Philips Norelco 7200 Electric Razor – Was $99.96, Event Price $79.96
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Reebok Women’s Sport 2-piece set – Was $40.00; Event Price $25.00
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Scoop Women’s Knee-High Kitten Heel Boots – Was $52.00, Event Price $30.00
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Sportspower Bounce Pro 14′ Round Trampoline with Safety Enclosure – Was $229.00, Event Price $149.00
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Mark HuffmanReporter
Mark Huffman has been a consumer news reporter for ConsumerAffairs since 2004. He covers real estate, gas prices and the economy and has reported extensively on negative-option sales. He was previously an Associated Press reporter and editor in Washington, D.C., a correspondent for Westwood One Radio Networks and Marketwatch.
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